Elevate Specialty, a new managing general agent (MGA), has officially launched, entering the UK market with a mission to transform embedded and specialty insurance.
Elevate Specialty was founded by DAS & Allianz leaders, Mickey Attia and Robin Stagg, who bring a proven track record of growing market-leading business across commercial, personal, and specialty lines.
The MGA combines start-up agility with the capacity and credibility of established A-rated carriers. The business is backed by strategic partnerships and fresh investment, enabling rapid product deployment and scale.
Elevate was designed from the ground up to address the shortcomings of existing models, where many “embedded” products are simply bolted on at checkout – leading to low engagement, poor claims experiences, and limited lifetime value.
-->
To combat this, Elevate Specialty’s approach has focused on four core principles:
- Native by Design – the products are seamlessly integrated into environments where customers can easily purchase insurance and genuinely benefit from it.
- Data-Obsessed – Proprietary, granular data powers predictive analytics, shortens claims reporting gaps, and supports profitable growth.
- Agile & Tech-Driven – With a microservices architecture, open APIs, and AI-powered claims automation, Elevate can launch new products in under 60 days.
- Customer-Centric – Through a process of fortnightly improvement cycles, the company ensure every product remains relevant, valued, and compliant with FCA Consumer Duty standards
Elevate offers a range of embedded products, including Legal Expenses Insurance, Income Protection for Renters, Cyber, Home Emergency and Personal Accident cover.
“We launched Elevate because insurance should help customers beyond just protecting their finances,” said Mickey Attia, CEO and Founder. “We design products and claims experiences that feel like they’ve always belonged in the customer’s world. That’s when insurance works best.”
Robin Stagg, COO and Founder, added: “By making protection a natural, useful part of everyday environments, we unlock engagement, improve outcomes, and deliver measurable value for customers and partners alike.”
About the Author
