Prestige Underwriting, a specialist provider in non-standard insurance solutions, has released its latest broker survey, revealing strong growth expectations for the sector alongside a clear call to action for managing general agents (MGAs) and insurers.
The survey shows brokers are optimistic about non-standard lines, but they almost unanimously stress that MGAs need to do more than deliver responsive service.
According to Prestige Underwriting, brokers want MGAs to offer renewal solutions that reflect changing client needs and circumstances, not just roll over existing policies.
Nine in ten brokers (90%) feel that insurers and MGAs could enhance support for renewals and client retention. The feedback highlights that while MGAs are valued for their knowledge and responsiveness, brokers want them to actively assist clients in staying fully covered—providing alternatives and tailored solutions that address affordability and evolving risk profiles.
Prestige Underwriting notes that inflexible renewals risk leaving policyholders underinsured, particularly as some reduce coverage due to cost pressures. Despite these concerns, brokers remain confident in the market’s growth potential.
The survey found that 79% of brokers saw an increase in non-standard insurance enquiries over the past year, with 76% anticipating further expansion in the next 12 months—particularly for specialist home and motor products, where MGAs are widely regarded as experts.
MGAs continue to be trusted partners, with 90% of respondents rating them as valuable (54% “very valuable” and 36% “somewhat valuable”). Nearly half of brokers (42%) now approach MGAs first when placing non-standard risks, and 89% say they feel supported by MGAs when doing so, according to Prestige Underwriting.
However, the survey shows that brokers expect MGAs to use their flexibility and expertise to strengthen renewal engagement, ensuring clients have meaningful options rather than just renewed terms.
Alison Williams, Managing Director at Prestige Underwriting, commented: “These results are a timely reality check. Brokers are telling us that while they value MGAs and see tremendous growth potential in non-standard insurance, they need Prestige Underwriting and others to work even harder for them at renewal time. It’s encouraging to see strong demand and broker confidence in the sector’s upside, but we can’t ignore the call to deliver real choice and flexibility to help clients stay insured without compromise.
“Clients’ situations can change year-to-year with economic pressures continuing to impact policyholder decisions. Brokers want MGA partners who will roll up their sleeves, provide options, and ensure their customers have access to fair, tailored solutions when renewal time comes around.
“At Prestige Underwriting, we take this feedback seriously. Our goal is to help brokers not only win new non-standard business, but also retain it by offering solutions that address issues like underinsurance and affordability head on. In a market that continues to grow and change rapidly, we remain committed to being an agile, dependable partner. That means listening to brokers, innovating our products and processes, and doing whatever it takes to ensure their customers can stay protected at a fair value come renewal time.”
The findings underline a strategic opportunity for MGAs. By focusing on renewal flexibility and product choice, MGAs can help translate current non-standard growth into long-term stability.
Prestige Underwriting emphasises that brokers expect renewal support to go beyond administration—it requires creativity, collaboration, and options that genuinely meet client needs, ensuring MGAs remain indispensable partners in a competitive and evolving market.
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