At its Excelerate 2025 conference, Earnix presented a new set of AI-based solutions aimed at the insurance sector.
The Intelligent Decisioning platform introduced by Earnix allows insurers to work with data at scale, providing real-time insights and enabling the delivery of customised offerings.
It also includes mechanisms intended to ensure governance over automated decisions. The platform aims to support insurers in managing risk, maintaining regulatory compliance, and providing tailored experiences for customers, as well as adapting to shifts in the competitive landscape.
The platform’s no-code and low-code design is intended to let business teams implement changes without heavy reliance on IT departments.
It is built to integrate with existing data systems and customer engagement channels, and to include compliance and explainability features that are meant to help insurers operate within complex regulatory frameworks.
Earnix’s approach combines predictive, generative, and agentic AI within structured workflows. Among the new tools announced are AI Studio, Elevate Data, and enhancements to the Customer Engagement Platform.
AI Studio is designed to allow insurers to create and manage AI agents within decisioning processes, with controls to oversee versioning, authorisation, and performance.
Elevate Data provides a managed data layer intended to simplify integration and transformation of proprietary and third-party data, with the goal of supporting model development and informed decision-making.
Updates to the Customer Engagement Platform focus on offering guidance to sales and service teams through AI-driven recommendations, intended to improve customer interactions and operational outcomes.
“The insurance industry is evolving at record speed. Changing risks, regulatory pressures, and the demand for more personalised service mean that carriers must anticipate – and enable – what’s next,” added Robin Gilthorpe, CEO at Earnix.
“Our intelligent decisioning platform is purpose-built for this moment. It brings together the power of predictive, generative and agentic AI, underpinned by robust governance, and positions clients to deliver exceptional value in every market they serve.”
“The promise of AI in insurance comes with challenges – governance, compliance, and trust are non-negotiable in our industry,” added Be’eri Mart, Chief Product Officer at Earnix.
“Our AI capabilities empower carriers to operationalise agentic AI seamlessly within decisioning workflows, while embedding the insurance-specific guardrails needed to ensure reliability. This combination unlocks the ability to scale innovation responsibly, transforming underwriting, pricing, and beyond into transparent, agile, and future-ready operations.”
“Insurers today face mounting pressure to modernise their operations while harnessing the full power of their data and analytics investments. Solutions like Earnix’s can help insurers embed advanced AI and automation directly into core processes – enabling organisations to accelerate innovation, improve risk assessment, and respond to changing market demands with far greater agility,” noted Keith Raymond, Principal Analyst at Celent.
“These advancements not only drive operational efficiency but also lay the foundation for more personalised and responsive customer experiences across the value chain.”
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