Price Forbes’ George Brooke joins New Dawn Risk as Senior Broker

Specialist Lloyd’s broker New Dawn Risk has appointed George Brooke as a Senior Broker within its Management Liability & Financial Institutions team.

In his new role, Brooke will be based in London and report to Jack Keilty, Head of Management Liability & Financial Institutions. He will play a key role in expanding the broker’s Management Liability & Financial Institutions portfolio, globally.

This appointment follows the naming of Anthony Kerr as Senior Client Manager and Claims Advocate, aimed to strengthen the broker’s Professional and Financial Lines capabilities.

Most recently, Brooke served at Price Forbes as Director in the Management Liability team. In the past, he has spent three years at Marsh JLT Specialty as Assistant Vice President, FINPRO.

Brooke has deep expertise across both independent and London market brokers and a strong track record of building successful portfolios and supporting clients across the US, Australia, Asia, Latin America, and Europe.

Max Carter, Chief Executive Officer, New Dawn Risk Group, commented, “We are pleased to welcome George to New Dawn Risk. He brings valuable expertise and extensive international relationships across the management liability sector, supported by a strong track record of building and expanding successful books of business.

“This experience will be crucial for the next phase of development for the Management Liability & Financial Institutions team as we further our market-leading capabilities and first-class offering in this area.”

Brooke added, “I am excited to join New Dawn Risk’s Management Liability & Financial Institutions team. Their specialist, client-first approach is a real differentiator, and I look forward to contributing to the continued success of the business as a proudly independent Lloyd’s broker.”