McGill and Partners, an independent global specialty insurance and reinsurance broker, and insurtech Artificial Labs are collaborating to develop a unified digital platform designed to enhance broking capabilities.
Through the digitalisation of its broking workflow and strategic partnerships with Salesforce and Google, McGill and Partners will implement a fully integrated, end-to-end solution.
This initiative will provide their brokers with digital tools designed to maximise their focus on client relationships and market engagement, while simultaneously reducing administrative time.
“McGill and Partners is the first broker to adopt Artificial’s Smart Placement platform end-to-end. This digital platform ensures that key data, marketing activity, and contract documents are managed in one secure environment, providing valuable client and broking insights, and also supports the next phase of the firm’s AI initiatives,” the firm stated.
The new solution, set for global implementation,, will be seamlessly integrated into McGill and Partners’ existing digital framework.
The initial phase of its rollout will focus on all specialty areas across the UK and Europe, starting in late 2025 and continuing through 2026.
Nick Williams-Walker, Chief Operating Officer of McGill and Partners, commented: “This is a critical part of our ‘digital-first’ strategy and reinforces our commitment to building market-leading tools. We are creating a best-in-class digital broking environment that empowers our colleagues to focus on what they do best – delivering great outcomes for our clients.”
David King, Co-Founder and Co-CEO of Artificial Labs, said: “We are proud to collaborate with a forward-thinking firm like McGill and Partners. Our solution will deliver a fully configurable, broker-first platform that removes operational friction and unlocks the full potential of digital placement. Smart Placement is the only tool of its kind in the market – purpose-built to meet the evolving needs of specialty brokers and designed to integrate seamlessly across the placement lifecycle.
“By combining advanced technology with deep market understanding, we’re helping McGill and Partners scale their strategy, streamline execution, and deliver exceptional outcomes for their clients. Together, we are creating a more efficient and connected ecosystem.”
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