The Top 20 Best-Selling Car Models in the U.S

According to Motor1.com, the top-selling vehicle in the U.S. in 2023 was the Ford F-Series, with a staggering 750,789 units sold. The list includes a mix of pickups, SUVs, sedans, and electric vehicles—highlighting the sustained dominance of trucks and the rising prominence of EVs .

Here’s the full ranking:

1. Ford F-Series – 750,789 units

2. Chevrolet Silverado – 555,148 units

3. Ram Pickup – 444,926 units

4. Toyota RAV4 – 434,943 units

5. Tesla Model Y – ~403,897 units (estimated)

6. Honda CR-V – 361,457 units

7. GMC Sierra – 295,737 units

8. Toyota Camry – 290,649 units

9. Nissan Rogue – 271,458 units

10. Jeep Grand Cherokee – 244,594 units

11. Toyota Tacoma – 234,768 units

12. Toyota Corolla – 232,370 units

13. Tesla Model 3 – ~213,000 units (estimated)

14. Chevrolet Equinox – 212,701 units

15. Hyundai Tucson – 209,624 units

16. Honda Civic – 200,381 units

17. Honda Accord – 197,947 units

18. Ford Explorer – 186,799 units

19. Toyota Highlander – 169,543 units

20. Subaru Outback – 161,814 units

Digging Deeper: What Drives Popularity

1. The Truck Boom Continues

• Ford F-Series, Chevrolet Silverado, Ram Pickup, and GMC Sierra collectively dominate the top spots—underscoring Americans’ enduring preference for full-size pickups.

• These trucks appeal for their versatility, towing/hauling capabilities, and cultural appeal—established staples in American life.

2. SUV Takeover

• With Toyota RAV4 (#4), Honda CR-V (#6), Jeep Grand Cherokee (#10), and Hyundai Tucson (#15), midsize SUVs remain extremely popular for families and commuters alike.

• These vehicles strike a balance between comfort, cargo space, and efficiency—an all-purpose choice for many buyers.

3. Emerging EVs

• Tesla Model Y and Model 3 cracking the top 20 reflect surging demand for electric vehicles—even though overall EVs still represent a minority of U.S. sales.

• This trend signals growing consumer comfort with EVs and improved infrastructure.

4. The Sedan Still Counts

• Classic sedans like Toyota Camry, Honda Civic, Honda Accord, and Toyota Corolla continue to hold strong, despite the broader shift toward SUVs.

• Their reliability, fuel efficiency, and value make them perennial favorites, especially for practical city driving.

5. Niche Heroes

• Vehicles like Subaru Outback offer a unique blend of wagon utility, off-road capability, and outdoor lifestyle appeal—earning it a spot in the top 20 despite overall decline in wagons.

First-Person Narratives from Brands

While we don’t have individual quotes from automakers in these data sources, the overall trends reflect each brand’s strategy:

• Ford builds on its “Built Ford Tough” legacy—wholeheartedly investing in both ICE and electrified trucks.

• Toyota, Honda, and Subaru maintain emphasis on reliability—especially through dependable SUVs and sedans.

• Tesla continues to ride the wave of EV enthusiasm—capturing significant sales even with premium pricing.

Year-on-Year Shifts in the Top 20 (2022 vs. 2023)

Drawing from AutoLeap 2022 data, here’s a glimpse at the top vehicles and how the 2023 list compares:

• Ford F-Series, Chevy Silverado, Ram Pickup, Toyota RAV4, Toyota Camry, Honda CR-V, Toyota Tacoma, Tesla Model Y, Jeep Grand Cherokee, Toyota Corolla, Chevrolet Equinox, and Honda Civic were all among the top sellers in 2022 as well .

• Notably, Hyundai Tucson, Tesla Model 3, and Honda Accord moved into the 2023 top 20 rankings—indicating rising competition.

• Autoleap data shows sales for Toyota Corolla, RAV4, and Camry remain solid, especially in the SUV and reliable sedan segments .

What This Means for Buyers and Industry

Consumers Should Know:

• Strong Resale Value: Models like the Camry, Civic, Accord, and Toyota lineup hold value well thanks to long-standing reputations.

• EV Momentum: As EVs rise, charging infrastructure, range, and incentives will be key buying factors.

• Truck Lifestyle: Trucks remain the functional and cultural backbone—especially in suburban and rural areas.

Manufacturers on the Move:

• Ford is doubling down on electrified F-series offerings to retain leadership.

• Toyota is expanding its hybrid and SUV offerings to keep pace with consumer demand.

• Tesla is ramping production of the Model Y and 3 to meet escalating orders and broaden its market.

• Hyundai is growing its crossover market share with Tucson’s climb into the top ranks.

Summary Table: Top 20 U.S. Best-Selling Vehicles (2023)

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